If there was a way to build an organisation where people and business thrive,
would you?
There is.
And it starts with culture.
Your culture is your operating system.
It shapes how people lead.
How decisions are made.
How people communicate and collaborate.
How they behave when nobody is watching.
A great culture doesn't happen by chance.
It happens by design.
Culture is not the soft side of business.
It is how business gets done.
Strategy tells you where you're going.
Culture determines how — and whether — you get there.
And when culture isn't working, you feel it.
Decisions slow down. Silos grow. Trust erodes. Communication gets harder. Energy drops. Good people leave.
These may look like separate problems.
Usually, they're not.
They're signals from the operating system underneath.
We make culture visible — so you can shape it intentionally.
Corporate Spring helps leaders understand what's really happening beneath the surface of their organisation — and build the culture they need to perform, grow and thrive.
We look beyond individual symptoms to the patterns connecting them: purpose, identity, trust, growth mindsets, leadership, communication, collaboration — and the energy they create together.
Because culture isn't one thing.
It's a living system.
The Corporate Spring Model™
If culture is a system, you need a way to understand the whole system.
The Corporate Spring Model™ is a practical framework for intentionally building thriving, high-performing organisations. Grounded in neuroscience, psychology and behavioural science, and shaped by 25 years of real-world experience, it helps leaders understand how the different elements of a high-performing culture work together, and where to focus to create meaningful change.
At its heart are five Building Blocks and three Drivers that shape how people think, lead, communicate, collaborate and perform.
Used by hundreds of teams worldwide, the model turns something as complex and intangible as culture into something leaders can understand, work with and intentionally shape.
Culture shows up in the numbers.
And the research is remarkably consistent.
10.4×
Toxic culture is 10.4 times more powerful than compensation in predicting employee attrition.
MIT Sloan Management Review
3×
Companies with strong cultures achieve up to three times higher total returns to shareholders.
McKinsey & Company
+44.5%
Organisations fully aligned on purpose, strategy and culture average a +44.5% change in revenue growth over three years.
Culture Partners & Stanford Research
+23%
Highly engaged teams achieve 23% higher profitability than the least engaged teams.
Gallup
How can we help?
Culture Strategy & Transformation
Understand what's happening beneath the surface and intentionally shape the culture your strategy and next phase require.
Leadership & Team Alignment
Build the trust, clarity, behaviours and leadership practices that enable teams to perform together.
Culture Diagnostics
See what you can't see from inside. Surface patterns, strengths and friction before deciding what needs to change.
Keynotes & Workshops
Create insight, energy and a shared language around culture, leadership and high-performing teams.
The Team
Annicken R. Day
Founder of Corporate Spring, Culture Strategist & Author
Founder & CEO of Corporate Spring, Annicken has spent 25 years exploring what makes people and organisations thrive. A former Chief Culture Officer at TANDBERG and Culture Strategist at Cisco, she brings deep experience in shaping culture as a driver of strategy, performance and growth.
Mikael Hansson
Psychologist, Executive Coach
A business psychologist and executive coach with 30+ years of experience, Mikael helps leaders grow through change and transformation. He combines psychology, neuroscience and practical leadership experience to build greater self-awareness, trust and effectiveness.
Audrey Camp
Organisational Development & Communications Expert
A leadership and culture development expert, Audrey helps leaders and teams turn change into meaningful progress. A former VP of Organizational Development at Cognite, she brings expertise in leadership development, collaboration and the power of storytelling to create connection and growth.
Cherry Johal
Communications Strategist
& Marketing Executive
A global communications strategist and former entertainment industry executive, Cherry brings leadership experience from Discovery Channel, National Geographic and FX Networks. She is passionate about unleashing people's potential and building high-performing team cultures. Testimonials
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![Adam Grant, Organizational Psychologist Wharton and author of 3 #1 New York Times Bestseller books.]()
"Annicken R. Day has a gift for transforming bureaucracies into businesses that buzz with creativity and joy. I have yet to meet a more insightful shaper of culture."
Adam Grant, Organizational Psychologist Wharton and #1 NYT Bestselling Author
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![Jason Angelus, COO, CTO and international leader focused on building thriving, high-performing teams, ready for the future. A longtime client of Corporate Spring.]()
"By combining theory, experience and neuroscience with excellent facilitation skills, the Corporate Spring Team have provided tremendous value to our global teams at Cisco."
Jason Angelus, Director Engineering, Cisco
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![Ingrid Woodhous, Chief People Officer, Pexip.]()
"Corporate Spring was instrumental in our process of defining common culture and values for our merged companies and helped us focus on what matters the most to create a high-performing global team."
Ingrid Woodhouse, Chief People Officer, Pexip
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![Henrik Holck-Clausen, Chief of Staff Kyoto.]()
“The Corporate Spring Model, and the people behind it, puts deep knowledge, structure and processes into the not-so tangible process of building, and constantly evolving, corporate culture."
Henrik Holck-Clausen, Chief of Staff, Kyoto Group
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![Christoffer Omberg, co-founder and CEO Oslo Business Forum]()
"Annicken was the moderator for our conference "The New Normal", organised by Oslo Business Forum and Nordic Business Forum. We loved working with Annicken. She is professional, detail-oriented, proactive and ambitious, and got super great feedback from our participants."
Christoffer Omberg, Co-Founder & CEO Oslo Business Forum
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![Eva Parnese, Marketing Director, Camurus]()
"What an amazing experience we had when Annicken explained the importance of culture as a growth strategy and how high performing cultures work! It was a great energizing session that helped us to launch our Values and build an engaged and motivated team around the world."
Eva Panarese, Senior Director Marketing, Camurus
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![Denning Tan, Startup Lead, AWS]()
Annicken R. Day delivered a most intriguing session for our teams at AWS focusing on Identity and Purpose. Her ability to transport the listener to a deeper, inner, more connected realm is surreal. I thoroughly enjoyed her session, insight and leadership, and look forward to more collaborations!
Denning Tan, Startup Lead, Amazon Web Services
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Every organisation has a culture.
The question is whether you're shaping yours intentionally.
If you're curious about what might be happening beneath the surface of your organisation, let's talk.