
Welcome to Corporate Spring
We are a culture and leadership firm that helps leaders around the world to build innovative, inspired, high-performing team cultures for the new world of work.
Our purpose is to contribute to a better and more inspired work-life for all; for the benefit of people, profit and planet.
Culture & Leadership for The New World of Work

What we do for our clients

The Corporate Spring Model
Based on science, research and extensive practical experience, the Corporate Spring Model addresses the foundational building blocks of high performing teams, and the most effective ways to lead, communicate and collaborate in times of uncertainty and rapid change.
Whether you’re building future-ready leadership or future-ready cultures (the two being inter-dependent); we help you focus on the things that really matter, activities that create the greatest impact, and best practices for thriving, high performing teams in the new world of work.

Future-ready Leadership
In a world in rapid change, leaders need to learn how to lead in uncertainty, handle complexity, build cultures of autonomy and lead remotely. Leaders’ ability to build trust, engage their organization and enable and inspire their teams to collaborate well, also when working virtually, have become prerequisites for effective leadership.
Through customized leadership programs, online leadership learning and one-on-one coaching; we help leadership teams develop the skills, mindsets and behaviors needed for future-ready leadership.

Future-ready Cultures
Never has Peter Drucker’s expression “Culture eats strategy for breakfast” rang truer. We cannot predict the future or even control our current realities, but we can build flexible, inspired, resilient work cultures that are able to handle come what may. That is what we call future-ready cultures.
Through customized culture programs and online leadership learning programs we help leaders and organizations build the kind of culture they need to be successful in the new world of work. We know the best (and only) way to build and sustain a future-ready culture is to own and do it yourself. We show you how.
The Way We Work
We believe that every team and company has unique gifts and specific challenges, and that only when we address those, we can help you create the desired results. But we also know, thanks to extensive studies and experience; that 80% of all organizations are facing the same kind of challenges in these unprecedented times.
Therefore; our approach is built around the 80% that are similar, and tailor made to the 20% that are uniquely yours.
The result: an effective, customized, practical, impactful – and enjoyable – learning experience that will help you get future-ready and thrive in the new world of work.

In-person & Virtual Workshops
Typical learning experiences:
- How to build inspired, high performing teams in the new world of work.
- How engaging the human side of business helps you transform; digitize, reorganize and drive change.
- Effective leadership in the new world of work and how to become a future-ready leader.
- The power of culture and how to consciously build the right kind of culture for your team or organization.
- Communicating and collaborating effectively in the new world of work.
Workshops are customized to your specific situation and needs and can be combined with our online leadership learning programs, keynotes and executive coaching.

Online Leadership Learning
How do you effectively lead, develop your team and build high performing teams in the new world of work? The Corporate Spring Online Leadership Learning is created for leadership teams and individual leaders who are serious about investing in the human side of their business and want to learn how to build inspired, high performing teams in the new world of work. By making our highly effective approaches and methods available and accessible to more people; we hope it will contribute to a better work life for all.
Typical learning experiences:
- Powerful business strategies for the new world of work.
- How to engage the HUMAN side of your business.
- How to build high-performing team cultures in times of uncertainty and change.
- Leadership’s role in creating future-ready cultures.
- Why change is difficult and how to make it easier.
Our online leadership programs can be used as stand-alone personal or team learning experiences, or be included in blended learning programs with keynotes, workshops and coaching. It can also be incorporated into existing corporate programs and include customized content.

Keynotes
Annicken R. Day, founder and CEO of Corporate Spring and author of the novel Fly, Butterfly, is a thought-leader and globally sought-after speaker within the field of leadership, culture, humane leadership, digitization, innovation, creativity, high performing teams and personal and professional growth.
Corporate Spring partner and business psychologist, Trude H. Shelby, also gives insightful and inspiring keynotes about leadership and culture, business psychology, neuroscience of change, and how to create resilient, high performing team cultures in the new world of work.
Typical learning experiences:
- How to build inspired, high performing teams in the new world of work.
- How engaging the human side of business helps you transform; digitize, reorganize and drive change.
- Effective leadership in the new world of work and how to become a future-ready leader.
- The power of culture and how to consciously build the right kind of culture for your team or organization.
- Communicating and collaborating effectively in the new world of work.
All keynotes can be customized to a specific theme and tailor made to your situation and unique needs. Keynotes can be delivered in-person or virtually, live or recorded.
The Corporate Spring Core Team

Annicken R. Day
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+47 98 28 98 91
annicken@corporatespring.com
Founder and CEO Corporate Spring, executive advisor for Fortune 500 leaders, international keynote speaker, moderator and writer; Annicken R. Day helps and inspires leaders around the world in building thriving, high performing team cultures wired for the new world of work. As Chief Culture Officer Tandberg and Culture Ambassador Cisco, she played an incremental role in building world class cultures in fast moving, high-growth IT companies, and today Corporate Spring has some of the world’s leading IT firms as clients. Annicken is also a columnist for Huffington Post and Business Insider, co-author of the book "Creative Superpowers" and author of the novel Fly Butterfly (recently released in Norway as Fly, Sommerfugl). Read more here.

Trude Helen Shelby
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+47 98 22 81 93
trude@corporatespring.com
Former HR director TANDBERG and Cisco, Organizational Psychologist and certified Gestalt Psychotherapy Coach, Trude Helen has in-depth experience and understanding of the underlying dynamics of organizational life and how to use effective HR strategies to meet the ever-changing needs of business. With background from organizational transformation, mergers & acquisitions, talent and succession planning, leadership development and team excellence, Trude coaches leaders and team members, facilitates workshops and give keynotes on how to optimize team performance and create thriving work cultures for the new world of work.

Tove Maria Helgaker
Partner & COO
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With background from hospitality and telecom; organizational and product development; Tove Maria joined Corporate Spring in 2013 and has since then handled the operational side of the company; including coordinating clients and consultants on 3 continents. Tove Maria is also responsible for Corporate Spring’s online platform and corporate video offerings, in addition to helping our clients develop personalized storytelling videos to improve their online presence. With equal passion for people and technology, Tove Maria helps make Corporate Spring’s offerings accessible for a larger audience on a global scale.

Mikael Hansson
Associate Business Psychologist
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Licensed psychologist with extensive experience of developing people and organizations, Mikael’s expertise is to develop management teams and coach leaders into become the best versions of themselves. He assesses and advices individuals in their personal development and helps leaders and management teams develop their business, while helping them integrate their personality with the current role in the present context.

Liz Dadanian
Leadership & Culture Strategist
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With background from Fortune 50 corporations to VC backed startups, Liz has served in executive positions across finance, accounting, audit, risk management, operations, and consulting. She has worked with thousands of executives and team members to drive change, create intentional cultures, and achieve alignment around a shared business purpose, unleash their full potential and find renewed joy in doing work that matters.

Erik Rodin
Associate Innovation & Culture Strategist
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Erik is passionate about new models of learning and new ways of working. He has a background as an innovation consultant and learning designer and uses this to coach, advice and consult everything from startups to large complex organizations on some of their trickiest challenges. Always working from a deep rooted belief that the client’s know their business better than he ever will and that his job is to create the space for them to collaborate, grown and learn together.
Creating butterfly effects, globally and locally
The Butterfly Effect suggests that small adjustments can create momentous change, and we know this to be true. By focusing on the HUMAN side of business, we help leaders, teams and businesses thrive.
Some of the places the Corporate Spring Team has delivered keynotes and workshops:
Oslo • Gothenburg • Stockholm • Copenhagen • London • Amsterdam • Brussels • Berlin • Barcelona • Madrid • Lisbon • New York • Palo Alto • San Franscisco • Los Angeles • Mexico City • Sydney • Shanghai • Manila • Beijing • Singapore • Bangkok • Bangalore

What our clients and partners say










An inspirational novel about business and life
Written by Corporate Spring’s founder, Annicken R. Day.

Learn more here: annickenday.com
Fly, Butterfly
– a personal and professional metamorphosis story
This page turner has many facets, it draws you in, makes you nod furiously, laugh deeply and then sob with empathy. A powerful novel that has the energy to inspire change.
Amy Brann Author of Engaged, Make Your Brain Work and Neuroscience for Coaches.
Annicken R. Day has a gift for transforming bureaucracies into businesses that buzz with creativity and joy. With her debut novel, she shows that she also has a knack for crafting stories about transforming ourselves.
Adam Grant New York Times bestselling author of Originals and Give and Take, host of the TED podcast WorkLife with Adam Grant.
The Power of Purpose at Work
“The two most important days in your life is the day you were born and the day you find out why.” (Mark Twain) Purpose can be explained as the reason for something to exist or to be being done. In business, some refer to it as their “why”; the meaning of their...
Humane Leadership: when we know better, we need to do better
Originally published for Brand Minds Live July 24, 2020. “I did then what I knew how to do. Now that I know better, I do better,” the great American writer and civil rights activist Dr. Maya Angelou said decades ago. In the Western world we are currently seeing...
The 5 building blocks of engaged, high-performing teams
The five building blocks of high-performing team cultures is a science-based model, including purpose, identity, trust, growth mindsets, passion and joy.