A new era for humanity in business.

Welcome to Corporate Spring.

We live in extraordinary times, defined by constant change, growing complexity, and an ever-increasing need for resilience, innovation, and adaptability. At the same time, employees are seeking more from their work: purpose, connection, and inspiring leadership. Yet for many, this remains out of reach—only two in ten employees worldwide report feeling engaged in their jobs.

We’ve entered a new era of work, where the role of the leader is being redefined: from command and control to empowerment and inspiration; from solely profit-driven to purpose & profit driven; from managing soul-less workplaces to building thriving cultures where people feel valued, inspired, and fulfilled—and do great work as a result.

At Corporate Spring, we help leaders and organizations embrace this transformation. Thriving cultures don’t happen by chance—they happen by intentional design. For over two decades, we’ve helped companies around the world build human-centric cultures where people and performance thrive together.

Our approach is grounded in the science-backed, holistic Corporate Spring Model™. By focusing on what makes us uniquely human, we guide leaders to build inspired, future-ready organizations that thrive with change, deliver exceptional business results, and make a real impact in the world.

The season for renewal is here. It’s time for a corporate spring.

Future-Ready Leadership

“Most companies today are
over-managed and under-led.
Humane, courageous leaders who bring their hearts to work and understand that great results comes from purpose-driven, inspired, and happy employees, will create the most successful businesses in the future.”

- Annicken R. Day,
Founder & CEO, Corporate Spring

Thriving Cultures.
Lasting Business Impact.

“80% of executives consider culture as a top-driver for financial performance. Yet, 84% say their culture is not where it needs to be.”

Source: MIT School of Management

“Studies show that companies with strong cultures achieve three times higher total return to shareholders than others.”

Source: McKinsey & Company

“Organisations that align their culture with their purpose and strategy experience in average
316% revenue growth.

Source: Culture Partners and Stanford Research

“Highly engaged teams have 57% better performance, 23% higher profitability, and 50% higher retention than less engaged teams.”

Source: Gallup, 2024

Our Global Experts

Annicken R. Day

Founder & CEO Corporate Spring, Culture and Leadership Expert, Bestselling Author

Mikael Hansson

Business Psychologist, Executive Management Advisor, Clinical Psychologist

Organisational Development and Communications Expert, Executive Coach

Audrey Camp

Camilla Nilsson

CEO Advisor & Founder Curia Capital and Terra Libra

Erik Rodin

Organizational Design &
Innovation Director

Cherry Johal Yates

Communications Strategist &
Marketing Executive

Testimonials

  • "Annicken R. Day has a gift for transforming bureaucracies into businesses that buzz with creativity and joy."

    Adam Grant, Organizational Psychologist Wharton and #1 NYT Bestselling Author

  • "By combining theory, experience and neuroscience with excellent facilitation skills, the Corporate Spring Team have provided tremendous value to our global teams at Cisco."

    Jason Angelus, Director Engineering, Cisco

  • "Corporate Spring was instrumental in our process of defining common culture and values for our merged companies and help us focus on what matters the most to create high-performing global team."

    Ingrid Woodhouse, Chief People Officer, Pexip

  • “The Corporate Spring Model, and the people behind it, puts deep knowledge, structure and processes into the not-so tangible process of building, and constantly evolving, corporate culture."

    Henrik Holck-Clausen, Chief of Staff, Kyoto Group

  • "Annicken was the moderator for our conference "The New Normal", organised by Oslo Business Forum and Nordic Business Forum. We loved working with Annicken. She is professional, detailed-oriented, proactive and ambitious, and got super great feedback from our participants "

    Christoffer Omberg, Co-Founder & CEO Oslo Business Forum

  • "What an amazing experience we had when Annicken explained the importance of Culture as a Growth Strategy and how High Performing Cultures work! It was a great energizing session that helped us to launch our Values and build an engaged and motivated team around the world."

    Eva Panarese, Senior Director Marketing, Camurus

  • Annicken R. Day delivered a most intriguing session for our teams at AWS focusing on Identity and Purpose. Her ability to transport the listener to a deeper, inner, more connected realm is surreal. I thoroughly enjoyed her session, insight and leadership, and look forward to more collaborations!

    Denning Tan, Startup Lead, Amazon Web Services

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