Future-Ready Leadership.
Thriving Work Cultures.
Lasting Business Impact.

Welcome to Corporate Spring!

We live in extraordinary times—defined by constant change, growing complexity, and an ever-increasing need for resilience, innovation, and adaptability. Meanwhile, employees are seeking more from their work: purpose, connection, and inspiring leadership. But, for most, this remains out of reach—only two in ten employees worldwide report feeling engaged in their jobs.

One of today’s greatest leadership challenges is embracing future-ready leadership skills and creating work cultures where people and businesses thrive together—both essential for future success.

At Corporate Spring, we help leaders and organizations embrace this transformation with intention. Thriving, high-performing cultures don’t happen by chance—they happen by design. For over two decades, we’ve helped ambitious startups and Fortune 500 companies alike to build human-centric cultures where people and performance thrive together.

Our approach is grounded in the Corporate Spring Model™, a holistic, science-backed framework that helps you align culture with purpose, unlock creativity and innovation, and drive sustainable growth. By focusing on what makes us uniquely human, we guide leaders to build future-ready, resilient organizations that inspire people, thrive with change, and deliver exceptional business results.

The season for renewal is here. It’s time for a corporate spring.

Culture eats strategy for breakfast, but when you make CULTURE a STRATEGY, that’s when the magic happens!

— Annicken R. Day, Founder Corporate Spring

Future-Ready Leadership

Most companies today are over-managed and under-led.

To thrive, not only survive, in a rapidly changing, increasingly complex world, leaders need to learn how to build inspired, empowered, and self-managed organisations that thrive, innovate, and perform in times of uncertainty and change.

Gallup, 2025

Thriving Cultures.
Lasting Business Impact.

“80% of executives consider culture as a top-driver for financial performance. Yet, 84% say their culture is not where it needs to be.”

Source: MIT School of Management

“Studies show that companies with strong cultures achieve three times higher total return to shareholders than others.”

Source: McKinsey & Company

“Organisations that align their culture with their purpose and strategy experience in average
316% revenue growth.

Source: Culture Partners and Stanford Research

“Highly engaged teams have 57% better performance, 23% higher profitability, and 50% higher retention than less engaged teams.”

Source: Gallup, 2024

Our Global Experts

Annicken R. Day

Founder & CEO Corporate Spring, Culture and Leadership Expert, Bestselling Author

Mikael Hansson

Business Psychologist, Executive Management Advisor, Clinical Psychologist

Organisational Development and Communications Expert, Executive Coach

Audrey Camp

Camilla Nilsson

C-Suite Leadership ClimaTech/Digital Ventures

Erik Rodin

Organizational Design &
Innovation Director

Cherry Johal Yates

Communications Strategist &
Marketing Executive

Testimonials

  • "Annicken R. Day has a gift for transforming bureaucracies into businesses that buzz with creativity and joy."

    Adam Grant, Organizational Psychologist Wharton and #1 NYT Bestselling Author

  • "By combining theory, experience and neuroscience with excellent facilitation skills, the Corporate Spring Team have provided tremendous value to our global teams at Cisco."

    Jason Angelus, Director Engineering, Cisco

  • "Corporate Spring was instrumental in our process of defining common culture and values for our merged companies and help us focus on what matters the most to create high-performing global team."

    Ingrid Woodhouse, Chief People Officer, Pexip

  • “The Corporate Spring Model, and the people behind it, puts deep knowledge, structure and processes into the not-so tangible process of building, and constantly evolving, corporate culture."

    Henrik Holck-Clausen, Chief of Staff, Kyoto Group

  • "Annicken was the moderator for our conference "The New Normal", organised by Oslo Business Forum and Nordic Business Forum. We loved working with Annicken. She is professional, detailed-oriented, proactive and ambitious, and got super great feedback from our participants "

    Christoffer Omberg, Co-Founder & CEO Oslo Business Forum

  • "What an amazing experience we had when Annicken explained the importance of Culture as a Growth Strategy and how High Performing Cultures work! It was a great energizing session that helped us to launch our Values and build an engaged and motivated team around the world."

    Eva Panarese, Senior Director Marketing, Camurus

  • Annicken R. Day delivered a most intriguing session for our teams at AWS focusing on Identity and Purpose. Her ability to transport the listener to a deeper, inner, more connected realm is surreal. I thoroughly enjoyed her session, insight and leadership, and look forward to more collaborations!

    Denning Tan, Startup Lead, Amazon Web Services

Trusted by